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Media Matters A1
A one day introduction to the understanding and working with the media
Understanding the media is the key to getting you message across. Exploring the differences between web-based media, print, radio and tv, this one day course will give you an in-depth introduction to what constitutes the media, how it works and how you, your company or organisation can best respond to it.
You will learn how to write effective media releases and to gain maximum media coverage wherever you are.
A One Day Conference
This course can be offered at a range of venues around the country. Please contact us.
Course Tutor
Rob Marshall is Director of Marketing at St Mary's University College,
London. He is a former BBC football reporter and a regular contributor
to BBC Radio 4's Thought For The Day slot. As the former media advisor
to the Archbishop of York at Bishopthorpe Palace he has wide experience
of dealing with the national, regional and local media. He is a natural
enthusiast and always encourages a positive and proactive approach to
media management.
What will you hopefully take away with you?
Managers, leaders and those with an interest in developing
media skills.
Newly appointed PR professionals.
Small businesses wanting to explore a media strategy.
Who should come?
Managers, leaders and those with an interest in developing media skills
Newly appointed PR professionals
Small businesses wanting to explore a media strategy
Booking
Day delegate fee includes morning coffee, lunch, afternoon tea and course notes
£419 PLUS VAT
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